The city of Chicago is bringing the biggest and best names of the travel industry together under one roof for the new annual travel expo titled, 'The Great Globetrotter'. It will be held in the summer and is a ticketed event for the general public. It will highlight emerging travel trends, showcase products and services from within the industry with a view to entice and excite people to embark on their next adventure.
Due to the travel expo being aimed towards the general public, we sought to create abstract and experiential designs which could be differently interpreted by the viewer, no matter the kind of trip they were looking for. Be it adventure, relaxation or immersion into new cultures, the graphics lead themselves varied and open to interpretation.
Creating event branding via experiential techniques, allowing the viewer to bring their own interpretations when setting eyes on the posters and additional branding.
Design variations printed onto tickets keeping within the branding theme.
